Video Marketing

7 Compelling Reasons To Utilise Video Marketing

Rahmi Ozcan, London, UK

Video marketing has long been heralded as the future of marketing. Now the future has arrived. According to Wyzowl, 87% of businesses are using video in their marketing. Of those businesses:

 

  • 91% claim video is an important part of their marketing strategy.

 

  • 83% believe that video marketing provides them with a good ROI.

 

  • 88% of marketers claim they will increase their spending on video content in 2020.

 

Video is one of the latest available additions to your marketing arsenal. But you shouldn’t just embrace a new marketing tool because everyone else is doing it. Is it really worth the time and investment needed to produce video content to promote your products and services?

The short answer: Yes, it’s definitely worth it. Video is one of the most profitable and effective digital marketing tools at your disposal. If you’re still undecided, here are seven compelling reasons to embrace video marketing into your marketing strategy.

Social Media:
An estimated 3.02 billion social media users by 2021.

7 Powerful Benefits of Video Marketing

1. Increase User Engagement

If you want people to stick around and explore your website and the products you sell, you need to keep them engaged.

Incorporating video content is a great way to engage your visitors, increase average session time, and reduce your bounce rate.

A study by Wistia revealed that people will spend 2.6X more time on a website with video than a website without. The longer you can keep people on your site, the more likely they are to convert and make a purchase.

Engaging visitors on your site is essential, but engaging social media users is important, too – there will be an estimated 3.02 billion social media users by 2021.

Videos gain 12X more social shares than images and text combined, while 73% of people claim to have been influenced by a company’s social media presence when making a purchasing decision.

Video is a powerful tool for engaging both your website visitors and social media users.

2. People Prefer Video Content to Learn About a Product/Service

Are you launching a new product? Video content is an excellent medium for introducing your products and explaining how they work. 98% of people claim they have watched a video explainer to learn about a product service.

Companies are increasingly turning to video to explain their products, with 45% of businesses utilising video on their homepage and 83% of those businesses claiming their video explainer was effective. Users retain 95% of a message when they watch a video compared to only 10% of a message when reading it in text.  

“Adding video content to your marketing emails can increase click rate by 300%.”

3. Video Content Improves Email Campaign Performance

Email marketing is a crucial channel in any marketing campaign. It’s a great way to engage your customers and keep them coming back for more. But it’s also an increasingly competitive battle to get your email to stand out in your customer’s inbox. Attention spans are getting shorter, and people are receiving more and more emails.

Video can be a valuable tool in your email marketing campaigns. According to Convince & Convert, your subject line alone is what will determine whether 35% of recipients click open. Adding video content to your marketing emails can increase click rate by 300%.
 
People are inundated with text-only emails every day, making your emails visually appealing through video content is a great way to captivate your audience and cut through the noise.

Including video on a page increase organic search engine traffic by 157%

4. Improve SEO

There are lots of factors that go into where your website ranks in search engine results. One of those metrics is the average amount of time users spend on a web page. Video increases the time users spend on your website, indicating to search engines that your site has high-quality content. Some staggering statistics on the SEO benefits of video:

 

    • Embedding video on your website increases the chances of appearing on the first page of Google by 53X.

 

    • Video is predicted to account for 80% of all traffic by 2021.

 

    • Including video on a page increase organic search engine traffic by 157%.

 

Make sure that your videos are optimised for SEO. Use keywords in your titles and descriptions and make sure your Youtube videos include a link back to your website or product pages.

5. Increase Trust and Customer Loyalty

Trust is crucial to the success of your marketing. If people don’t trust you, they won’t buy from you. Content marketing has become a dominant force in marketing, and its whole concept is about increasing trust and building relationships with customers. People don’t like being sold to, they want to be helped to make informed purchasing decisions.

Which is where video comes in. Even in the digital age, consumers are still wary of purchasing online. By providing a video demo of your products, you can provide the reassurance needed for a user to complete a purchase.

 

  • Product videos can increase purchases up to 144%.

 

  • Nearly 50% of people search for videos related to a product before visiting a store.

 

  • 80% of people claim video demos are helpful.

 

If you’re serious about content marketing, you have to be serious about video content too.

6. Connect With Mobile Users

Smart phones and video content have seen a simultaneous rise over the last decade. 90% of people watch videos on their mobile devices, with Youtube reporting that mobile video consumption has increased by 100% every year. The opportunity to connect with mobile users through video content is getting bigger by the year.  

  • 46% of user take some form of action after watching a mobile video ad.

 

  • When a user enjoys a video ad, they are 97% more likely to make a purchase.

 

  • 51% of consumers have found new products and brands through their mobile devices.

 

Were living in a mobile world, and mobile users are increasingly consuming video content.  

 

 

7. Increase Conversion Rates

Increasing trust, engagement, and improving SEO is all very well, but the most important metric is your conversion rate. How does video content help you make more sales?

Adding a video to your landing page can boost your conversion rate up to 80%. The impact isn’t limited to landing pages, research shows that 74% of users that watch a product explainer video will go on to complete a purchase.

Vision is our most dominant sense, with visual information accounting for the majority of the information delivered to our brains. So it makes sense why video is such a powerful medium for marketing.

Conclusion

While video was once only an option for leading brands with large marketing budgets, recent years have seen it become more affordable and accessible to companies of every size. The stats support, and the video revolution is gathering speed.

Video content grabs our attention, efficiently communicates a message, and gets us to open our wallets. Schedule a free consultation to find out how video marketing can work for your business and see the positive results for yourself.

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